It started with insurance.
But the more conversations I had around ULIPs, coverage planning, tax-saving schemes and returns, the more I realized insurance was just one small part of a much larger financial literacy gap.
Basic investment concepts, ROI calculations and market behavior still felt intimidating to a lot of people.
That thought eventually became What Not To Miss.
Where It Started?
What Not To Miss became a recurring Saturday 9 AM series designed to make heavy financial concepts feel more approachable and easier to consume.
The timing was intentional:
less work clutter, more chance people would actually pause and read.
The Idea
The challenge wasn’t lack of information.
It was how overwhelming financial communication usually felt.
So instead of quick tips or text-heavy explainers, I started turning dense topics into visual storytelling systems people would willingly spend time with.
Building The Series
This project changed the way I think about educational content.
I realized people aren’t always avoiding complex information.
Sometimes they’re just avoiding the way it’s presented.